Nicorette has been helping smokers quit for over three decades, but when generic private label brands copied their formula, we knew it was time for a change.
We helped Nicorette launch their first new product in over 10 years with an attitude that showed smokers that we understood their struggle. We championed perseverance over perfection on TV, online video and dynamic digital creative to show Nicorette as the category leader.
ACD Copy: Rob Tilberis
ACD Art: Chris Silva
Sticking to it is tough. It's even harder when you're trying to give up something you love – like smoking. There are rough days, and times you slip up. But there can be amazing moments, too. Small moments of victory each time you beat a craving and pass up a cigarette. With Nicorette, every day is a chance to feel that strength and success.
So, let's begin.
The tagline changed, but this anthem won the business.
This was Sonic’s first outing into Music Festival Country. And what do all summer music festivals have in common? Sweat, exhaustion, and waiting, amongst other things. So we decided to provide festival goers with a refreshing escape.
Miniature golf provided the perfect canvas onto which we could create iconic Sonic-themed holes and have a miniature Sonic-style clubhouse serving up slushes to help festival- goers beat the heat at Bonnaroo.
Witness the Sonic Drive-In Range – a one-of-a-kind Sonic pop-up experience packed with photo-worthy moments and exclusive treats that once again showed why Sonic is the ultimate summertime oasis.
ACD Copy: Rob Tilberis
Creative Director/Art Director: Casey Burns
Winner: Ex Award
Stillhouse is a spirits brand that Goes Where Glass Can’t Follow and isn’t afraid to take its customers on an adventure.
With their strongly established brand and the distinct culture of the Daytona 500 - we created a playful, bold and memorable activation to make sure Stillhouse made their mark at the NASCAR’s most popular event and own their title as the Official Bourbon of the Daytona 500.
Sr. Copywriter: Rob Tilberis
Sr. Art Director: Angela Yen
GSK’s quit smoking patch, NicoDerm CQ, needed to a new way to speak to smokers. After all, smokers know that their habit is bad for them, but for many the urgency to quit for health reasons isn’t there.
After polling smokers, we learned that one of the biggest drawbacks of lighting up is the lengths they’ll go to hide the habit.
We approached our digital campaign in a bold new way, sharing a laugh with smokers over those awkward moments that they know all too well while showing them that they can quit.
Sr. Copywriter: Rob Tilberis
ACD Art: Tal Amiram
To celebrate the launch of Stanley’s GOAT collection, a mate-focused line created for Lionel Messi, we transformed Panther Coffee in Wynwood into a pink-hued brand playground during Art Basel Miami. As Design Director and Co-Creative Director, I helped shape the vision and execution of the takeover, ensuring every detail reflected both Stanley’s brand and Messi’s global influence. The experience featured custom Stanley branding inside and out, live DJ sets from artists including Rebecca Black, Argentine-inspired bites, mate tastings, a run club led by Action Bronson, and exclusive GOAT merch drops.
The result was a vibrant, culture-driven event that merged street art energy with global football fandom.
Wells Fargo was looking for a way to connect with college football fans to create awareness for their fully licensed team debit cards.
We started by creating animated team mascot emojis that fans could use on Instagram. We launched the emojis during bowl season with animated story-driven digital content starring the emojis themselves.
Next, we brought the emojis to life, shooting content on campus with the mascots using their team debit cards.
When the final whistle blew, the emojis had been used and shared hundred of thousands of times and Wells had earned the right to be part of the game day fan experience.
ACD Copy: Rob Tilberis
Creative Director/Art/Director: Greg Tatum
Spring is opening day for baseball and opening day for allergies. Flonase wanted to encourage allergy-sufferers to block allergies at the plate by getting started early to stop symptoms before they start.
As an official partner of MLB, we recruited current MVP Cody Bellinger to encourage allergy-sufferers to switch to Flonase for game-changing relief all season long.
Sr. Copywriter: Rob Tilberis
Sr. Art Director: Chaz King
The holidays in NYC are a magical time, and at Hudson Yards they go big. As a founding sponsor of New York’s newest must-visit destination, Wells Fargo wanted to bring the festive fun with three engaging onsite activations.
We created a Holiday Chalet featuring incredible photo op moments and a cutting-edge AR holiday video game. At night, the chalet would completely transform into the city’s hottest jazz club with complimentary performances from Jazz at Lincoln Center’s most exciting acts.
But that wasn’t all… at The Shops at Hudson Yards, we built a fully immersive holiday infinity room where shoppers could experience a true winter wonderland.
When all was said and done, Wells Fargo had wowed thousands of holiday shoppers and helped create unforgettable holiday memories to savor.
Sr. Copywriter: Rob Tilberis
Creative Director/Art: Greg Tatum
There's no getting around life's little annoyances. From traffic on your morning commute to that loud chewer at the office. They're everywhere. It's normal to say that we're "allergic" to these pet peeves. Because like allergies, they affect us all a little differently and can be ultra-irritating.
Well, sadly Flonase won't help you with every daily annoyance, but it can take allergies out of the equation by blocking 6 allergic substances. So while Flonase can't make your mother in-law stop posting photos of her cats to social media, it may make going over to her feline-friendly house for dinner just a little bit easier.
Sr. Copywriter: Rob Tilberis
ACD Art: Chris Silva
Millions of Americans use reading glasses and bi-focals every day. But when Presbysol released a revolutionary new eye drop that would banish reading glasses to the kitchen drawer, it was a reason for everyone to celebrate. Well, almost everyone…
Presbysol wanted a pharma campaign that didn’t seem “pharma”, so we brought one of America's founding fathers and inventor of bi-focals out of retirement to be the unintentional spokesperson for the brand.
ACD Copy: Rob Tilberis
ACD Art: Chris Silva
On the path to greatness every athlete has moments that build their connection to the game. When AT&T wanted to feature the world's premier soccer stars in a social campaign we created My First Connection - a social series that told an animated story from the athlete’s past in their own words.
In order to cover new ground for fans and viewers, we really delved into the history of each player through extensive research and live interviews, pulling on threads to get stories that had never been told.
Senior Copywriter: Rob Tilberis
Senior Art Director: Bella Oriella
Here’s how it looked in the wild… instagram.com/p/Ck08znijzCz/?hl=en
Here’s how it looked in the wild… https://www.instagram.com/p/ChDwrjQpmg6/?hl=en
Here’s how it looked in the wild… https://www.instagram.com/p/Ci39NJJAp1h/?hl=en
For years there was only one recognizable brand of ketchup. The one on every burger joint table and in every fridge across the country. So when a new saucier steps onto the scene, how do they make some noise to compete with one of the most common products on the market?
They become proudly uncommon.
Using simple headlines, we wanted to tell the story of Sir Kensington’s ketchup and how it elevates and fancifies everyone’s favorite meals. Highlighting Sir Kensington’s superior ingredients and taste, we positioned the brand as the choice for those who see every meal as a banquet.
Senior Copywriter: Rob Tilberis
Senior Art Director: Janis Chan
Smokers often feel that branded messages are bogus and therefore, don’t mean much to them. So, Nicorette asked us to build a new kind of support program, one that gets the realities of quitting and understands that just because you slipped up and had a cigarette doesn’t mean you’ve failed.
The result was MyQuit, a behavior modification program which included a customized, daily email program, an app that let you track cravings in real time, and about a dozen, inspiring video testimonials from ex-smokers. In the end, the client couldn’t have been happier and the boss was too when we brought an Effie back to the agency.
Copywriter: Rob Tilberis
Creative Director: Danny Sullivan
ACD Art: Tal Amiram
Clio Winner
Smartie Award Winner
MM&M Award Winner
Effie Award Winner
In 2019, COVID shut down the world. That included sports. For a sports network like Turner, that makes finding programming difficult, particularly with the loss of The UEFA Champions League that was the cornerstone of their live sports programming.
Turner came to us to look for solutions. Ideas were kicked around like AI games and Esports, but for avid sports fans the truth is that there’s no substitute for the real thing. There was only one solution. We would televise the best league in the world, because it was the only league in the world…Tajikistani professional soccer.
White Castle is more than a fast food chain, it’s a cultural icon. From the Beastie Boys to Harold and Kumar, the brand has rep that you just cannot buy.
As a brand White Castle had a problem, their limited number of locations meant that there were people across the country dying to try their food but did not have access to a restaurant nearby. White Castle’s solution? Frozen, microwaveable burgers.
To create awareness and celebrate the arrival of the iconic slider in take home form, we concepted a fun OOH campaign that would speak to audiences at bus stops, on billboards, in the supermarket and of course outside of bars, where White Castle has been proudly celebrated as the official food of the post-boozy night banquet.
In partnership with Phoenix NBA and WNBA teams, the Suns and Mercury, CarMax sought to make a big impression with fans at the Footprint Center.
Audiences attending games could enjoy an exclusive AI experience before tip off and take home a collectible like no other.
