Rob Tilberis - ACD/Copy

With 104 matches across 16 host cities in three nations, FIFA World Cup 2026™ was the biggest single-sport event in history... by a lot.

The creative challenge was just as ambitious: build a hospitality brand capable of selling the tournament years before kickoff, then keep it relevant through every stage of the competition.

I joined the project early to help shape that foundation—helping develop the creative platform, define the brand voice, and translate that thinking into an integrated campaign spanning television, digital, social, CRM, experiential, B2B, out-of-home, and more. From celebrity-led films and Times Square takeovers to emails, landing pages, and matchday communications, every touchpoint was built around a single idea: bringing fans Closer than Ever to the action.

It was the largest and most ambitious project I've worked on, and one that challenged me to think beyond individual deliverables—to build ideas that could scale across channels, audiences, and every stage of the world's biggest sporting event.

Nicorette has been helping smokers quit for over three decades, but when generic private label brands copied their formula, we knew it was time for a change.

We helped Nicorette launch their first new product in over 10 years with an attitude that showed smokers that we understood their struggle. We championed perseverance over perfection on TV, online video and dynamic digital creative to show Nicorette as the category leader.

ACD Copy: Rob Tilberis

ACD Art: Chris Silva

This was Sonic’s first outing into Music Festival Country. And what do all summer music festivals have in common? Sweat, exhaustion, and waiting… amongst other things. So we decided to provide festival-goers with a refreshing escape.

 Miniature golf provided the perfect canvas onto which we could create iconic Sonic-themed holes and have a miniature Sonic-style clubhouse serving up slushes to help festival-goers beat the heat at Bonnaroo.

Witness the Sonic Drive-In Range – a one-of-a-kind Sonic pop-up experience packed with photo-worthy moments and exclusive treats that once again showed why Sonic is the ultimate summertime oasis.

ACD Copy: Rob Tilberis

Creative Director/Art Director: Casey Burns

Winner: Ex Award

From Sinatra to Mötley Crüe, Jack Daniel’s has always had a close relationship with music.

But with increased competition in the spirits category, along with younger audiences not associating Jack with modern music, the brand needed a new approach.

While the competition was latching onto genres, we proposed that Jack stay true to its maverick spirit. We created HWY No7, a place where coastal cowboys, Tejanos, and urban communities connect to form a new blend of bold, unapologetic independence.

Jack loved the idea and we hit the road on tour.

GSK’s quit smoking patch, NicoDerm CQ, needed to a new way to speak to smokers. After all, smokers know that their habit is bad for them, but for many the urgency to quit for health reasons isn’t there.

 After polling smokers, we learned that one of the biggest drawbacks of lighting up is the lengths they’ll go to hide the habit.

We approached our digital campaign in a bold new way, sharing a laugh with smokers over those awkward moments that they know all too well while showing them that they can quit.

Sr. Copywriter: Rob Tilberis

ACD Art: Tal Amiram

Millions of Americans use reading glasses and bi-focals every day. But when Presbysol released a revolutionary new eye drop that would banish reading glasses to the kitchen drawer, it was a reason for everyone to celebrate. Well, almost everyone…

Presbysol wanted a pharma campaign that didn’t seem “pharma”, so we brought one of America's founding fathers and inventor of bi-focals out of retirement to be the unintentional spokesperson for the brand.

ACD Copy: Rob Tilberis

ACD Art: Chris Silva

Wells Fargo was looking for a way to connect with college football fans to create awareness for their fully licensed team debit cards.

We started by creating animated team mascot emojis that fans could use on Instagram. We launched the emojis during bowl season with animated story-driven digital content starring the emojis themselves.

Next, we brought the emojis to life, shooting content on campus with the mascots using their team debit cards.

When the final whistle blew, the emojis had been used and shared hundred of thousands of times and Wells had earned the right to be part of the game day fan experience.

ACD Copy: Rob Tilberis

Creative Director/Art Director: Greg Tatum

On the path to greatness every athlete has moments that build their connection to the game. When AT&T wanted to feature the world's premier soccer stars in a social campaign, we created My First Connection - a social series that told an animated story from the athlete’s past, in their own words.

In order to cover new ground for fans and viewers, we really delved into the history of each player through extensive research and live interviews, pulling on threads to get stories that had never been told. 

Senior Copywriter: Rob Tilberis

Senior Art Director: Bella Oriella

Smokers often feel that branded messages are bogus and therefore, don’t mean much to them. So, Nicorette asked us to build a new kind of support program, one that gets the realities of quitting and understands that just because you slipped up and had a cigarette doesn’t mean you’ve failed.

The result was MyQuit, a behavior modification program which included a customized, daily email program, an app that let you track cravings in real time, and about a dozen, inspiring video testimonials from ex-smokers. In the end, the client couldn’t have been happier and the boss was too when we brought an Effie back to the agency.

Copywriter: Rob Tilberis
Creative Director: Danny Sullivan
ACD Art: Tal Amiram

Clio Winner

Smartie Award Winner 

MM&M Award Winner 

Effie Award Winner